How to Use Realhound Classic (Formerly Realhound IP) for CRE
Realhound Classic remains a staple Customer Relationship Management (CRM) and property management software for commercial real estate (CRE) professionals. Designed specifically for the nuances of commercial brokerage, this platform allows agents to track properties, tenants, buyers, and transactions in a single, unified database.
Mastering Realhound Classic requires understanding its relational database structure, which links people directly to properties and spaces. 1. Set Up and Customize Your Database
Before entering data, configure the system to match your specific market asset class and workflow.
Define Property Types: Customize categories like industrial, retail, multi-family, or office.
Set Up Custom Fields: Add unique tracking metrics like clear height, cap rates, or zoning codes.
Import Existing Contacts: Use the CSV import tool to migrate clean data from spreadsheets.
Establish User Permissions: Assign roles if managing a team to protect proprietary lead data. 2. Link Contacts to Properties
The core power of Realhound Classic lies in its relational mapping capabilities.
Create Property Profiles: Enter the physical address, parcel numbers, and building specifications.
Attach Ownership Records: Link the true owner or LLC contact card directly to the property profile.
Add Tenant Details: Input individual tenant records into specific suites or spaces within the building.
Log Key Influencers: Connect property profiles to local appraisers, lenders, and active tenant brokers. 3. Track Leases and Spaces
Managing vacancies and upcoming expirations is critical for generating listing opportunities.
Map Building Spaces: Divide a property into individual suites, floors, or square footage blocks.
Input Lease Terms: Log commencement dates, expiration dates, base rent, and escalation steps.
Set Up Automation Alarms: Turn on system alerts for lease expirations 6 to 12 months in advance.
Track Historical Vacancy: Maintain records of past tenants to analyze building turnover trends. 4. Execute Targeted Marketing Campaigns
Realhound Classic allows you to query your data to find the exact target audience for new listings.
Filter by Criteria: Search for buyers interested in specific cap rates, locations, or asset sizes.
Generate Call Lists: Create daily cold-calling sheets based on upcoming lease expirations.
Export for Email Broadcasts: Pull clean email lists categorized by investor preferences or broker types.
Log Touchpoints: Document every phone call, email, and property tour within the contact history. 5. Manage the Transaction Pipeline
Track your deals from the initial pitch stage all the way to escrow and closing.
Create Deal Records: Open a transaction file linked to the subject property and client.
Monitor Milestones: Track critical dates including due diligence periods, financing contingencies, and closing.
Store Essential Documents: Attach execution copies of LOIs, listings agreements, and closing statements.
Calculate Commissions: Use the internal ledger to calculate splits for internal and external brokers. To help tailor this guide further, tell me:
What is your primary asset class? (e.g., office, retail, multi-family) Are you looking to integrate other tools with Realhound?
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